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| Website Marketing | |
Is your current website working for you? In our current market, a
Website is a staple marketing tool. If you currently have a Website, take a
close look at it compared to sites used by other businesses in your
field. Fifty percent of my new customers today are asking for a
site redesign. Businesses understand that it not just essential to have
a Website, that site must be working for you !
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| Marketing your site
takes a 50/50 partnership.  Your
website address should be on everything related to your
product or service. From business cards, to print advertising
to product packaging; display your website to invite potential
business to your site. |
 SEO or Search Engine Optimization This
means understanding what search terms your potential customers
will use when sing a search engine, and finding a way to be
one of the "top ten" or first page results. This is a science,
and it is in your best interest to use a designer who
understands how this works. A site
cannot obtain top placement
just by using the right coding. There are various ways to
achieve high placement depending on the subject of your site or the
availability of your product or service online. I receive monthly newsletters and
participate in regular discussions about the dynamic science of
SEO. |
A Website will not work magic.
There are millions of Websites on the Internet
now. Just having a Website is not going to sell your
product. Search engine optimization (see above) will
help get your site higher placement in search engine results,
but most sites cannot rely on search engine recognition alone.
There are many options for marketing your website on the
Internet. Ask us about a market report once your site in
finished. We will help you devise a plan by exploring the
online market for your product and advising you about the
right marketing tools available to suit your marketing
needs. |
Marketing Success Story: SEO Placement for
Stumpgrinding company
Affordable Stump Grinding, 5084Stumps.com
came to Cape Web Design looking for a web presence. After designing a site we worked hard to explore what his competition was doing and if and how other stumpgrinding companies were presented on the Internet. After a few short months the ranking for this site went from out of site... to number one using regional and relative keywords!
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